Welcome.
I craft visually stunning and highly functional designs that elevate brands and create meaningful digital experiences. Let’s build something exceptional together.
Selected Works
Work that reflects how I think, lead, and deliver. Every project tackles a different kind of challenge.
Work that reflects how I think, lead, and deliver. Every project tackles a different kind of challenge.
Uncovered why Alaska’s intranet wasn’t working, then showed leadership how to fix it.
Alaska Airlines
Enterprise 2025
Refined JCPenney’s design system to bring clarity, consistency, and structure to product pages.
JCPenney
E-Ccommerce 2025
Refined internal workflows at Chewy to streamline six warehouse tools into one.
Chewy
Enterprise 2021
Cut an 18-step auto sales flow in half by simplifying workflows and aligning with backend systems.
American Family Insurance
Enterprise 2020
Selected Works
Work that reflects how I think, lead, and deliver. Every project tackles a different kind of challenge.
Uncovered why Alaska’s intranet wasn’t working, then showed leadership how to fix it.
Alaska Airlines
Enterprise 2025
Refined internal workflows at Chewy to streamline six warehouse tools into one.
Chewy
Enterprise 2021
Refined JCPenney’s design system to bring clarity, consistency, and structure to product pages.
JCPenney
E-Ccommerce 2025
Cut an 18-step auto sales flow in half by simplifying workflows and aligning with backend systems.
American Family Insurance
Enterprise 2020
Strategy
Design without strategy is just decoration. My approach is grounded in empathy and adaptability, connecting user needs with business goals.
UX Design
Crafting scalable, user-centered experiences that simplify complexity.
01
UX Research
Uncovering insights that shape product direction, clarify user needs, and guide strategic decisions.
02
Content Strategy
Cultivating dynamic content ecosystems where every piece blossoms into meaningful audience connections.
03
Design Leadership
Partnering with stakeholders to drive alignment, mentor teams, and connect design decisions to measurable impact.
04
Strategy
Design without strategy is just decoration. My approach is grounded in empathy and adaptability, connecting user needs with business goals.
UX Design
Crafting scalable, user-centered experiences that simplify complexity.
01
UX Research
Uncovering insights that shape product direction, clarify user needs, and guide strategic decisions.
02
Content Strategy
Cultivating dynamic content ecosystems where every piece blossoms into meaningful audience connections.
03
Design Leadership
Partnering with stakeholders to drive alignment, mentor teams, and connect design decisions to measurable impact.
04
Strategy
Design without strategy is just decoration. My approach is grounded in empathy and adaptability, connecting user needs with business goals.
UX Design
Crafting scalable, user-centered experiences that simplify complexity.
01
UX Design
Crafting scalable, user-centered experiences that simplify complexity.
01
UX Research
Uncovering insights that shape product direction, clarify user needs, and guide strategic decisions.
02
UX Research
Uncovering insights that shape product direction, clarify user needs, and guide strategic decisions.
02
Content Strategy
Cultivating dynamic content ecosystems where every piece blossoms into meaningful audience connections.
03
Content Strategy
Cultivating dynamic content ecosystems where every piece blossoms into meaningful audience connections.
03
Design Leadership
Partnering with stakeholders to drive alignment, mentor teams, and connect design decisions to measurable impact.
04
Design Leadership
Partnering with stakeholders to drive alignment, mentor teams, and connect design decisions to measurable impact.
04
About Me
About Me
Pamela Hardy
From journalism to UX, my path has always centered on clarity and communication. My experience across roles and industries has sharpened my ability to align design with business strategy. I approach each project with empathy and adaptability, bridging user needs and business goals.
From journalism to UX, my path has always centered on clarity and communication. My experience across roles and industries has sharpened my ability to align design with business strategy. I approach each project with empathy and adaptability, bridging user needs and business goals.
Lead UX/Product Designer
Varies Companies
2007 - Present
Senior UI/UX Designer
Photon
2021-2022
Staff Product Designer
Chewy
2021
Senior Product Designer
American Family Insurance
2020 - 2021
Senior Analyst, UX Design
LiveArea
2020
Senior UX Designer
Nordstrom
2018-2019
Lead UX Designer
Boeing
2018
UX Consultant
Slalom
2016-2017
Lead UX/Product Designer
Varies Companies
2007 - Present
Senior UI/UX Designer
Photon
2021-2022
Staff Product Designer
Chewy
2021
Senior Product Designer
American Family Insurance
2020 - 2021
Senior Analyst, UX Design
LiveArea
2020
Senior UX Designer
Nordstrom
2018-2019
Lead UX Designer
Boeing
2018
UX Consultant
Slalom
2016-2017
Mentorship
I help emerging designers build stronger portfolios, tell better stories, and grow into thoughtful contributors.
Mentorship
I help emerging designers build stronger portfolios, tell better stories, and grow into thoughtful contributors.
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer
Welcome.
I craft visually stunning and highly functional designs that elevate brands and create meaningful digital experiences. Let’s build something exceptional together.
Welcome.
I craft visually stunning and highly functional designs that elevate brands and create meaningful digital experiences. Let’s build something exceptional together.
Pamela Hardy
Selected Works
Work that reflects how I think, lead, and deliver. Every project tackles a different kind of challenge.
Uncovered why Alaska’s intranet wasn’t working, then showed leadership how to fix it.
Alaska Airlines
Enterprise 2025
Refined JCPenney’s design system to bring clarity, consistency, and structure to product pages.
JCPenney
E-Ccommerce 2025
Refined internal workflows at Chewy to streamline six warehouse tools into one.
Chewy
Enterprise 2021
Cut an 18-step auto sales flow in half by simplifying workflows and aligning with backend systems.
American Family Insurance
Enterprise 2020
Selected Works
Work that reflects how I think, lead, and deliver. Every project tackles a different kind of challenge.
Uncovered why Alaska’s intranet wasn’t working, then showed leadership how to fix it.
Alaska Airlines
Enterprise 2025
Refined internal workflows at Chewy to streamline six warehouse tools into one.
Chewy
Enterprise 2021
Refined JCPenney’s design system to bring clarity, consistency, and structure to product pages.
JCPenney
E-Ccommerce 2025
Cut an 18-step auto sales flow in half by simplifying workflows and aligning with backend systems.
American Family Insurance
Enterprise 2020
Strategy
Design without strategy is just decoration. My approach is grounded in empathy and adaptability, connecting user needs with business goals.
UX Design
Crafting scalable, user-centered experiences that simplify complexity.
01
UX Research
Uncovering insights that shape product direction, clarify user needs, and guide strategic decisions.
02
Content Strategy
Cultivating dynamic content ecosystems where every piece blossoms into meaningful audience connections.
03
Design Leadership
Partnering with stakeholders to drive alignment, mentor teams, and connect design decisions to measurable impact.
04
Strategy
Design without strategy is just decoration. My approach is grounded in empathy and adaptability, connecting user needs with business goals.
UX Design
Crafting scalable, user-centered experiences that simplify complexity.
01
UX Research
Uncovering insights that shape product direction, clarify user needs, and guide strategic decisions.
02
Content Strategy
Cultivating dynamic content ecosystems where every piece blossoms into meaningful audience connections.
03
Design Leadership
Partnering with stakeholders to drive alignment, mentor teams, and connect design decisions to measurable impact.
04
Strategy
Design without strategy is just decoration. My approach is grounded in empathy and adaptability, connecting user needs with business goals.
UX Design
Crafting scalable, user-centered experiences that simplify complexity.
01
UX Research
Uncovering insights that shape product direction, clarify user needs, and guide strategic decisions.
02
Content Strategy
Cultivating dynamic content ecosystems where every piece blossoms into meaningful audience connections.
03
Design Leadership
Partnering with stakeholders to drive alignment, mentor teams, and connect design decisions to measurable impact.
04
About Me
Pamela Hardy
From journalism to UX, my path has always centered on clarity and communication. My experience across roles and industries has sharpened my ability to align design with business strategy. I approach each project with empathy and adaptability, bridging user needs and business goals.
Lead UX/Product Designer
Varies Companies
2007 - Present
Senior UI/UX Designer
Photon
2021-2022
Staff Product Designer
Chewy
2021
Senior Product Designer
American Family Insurance
2020 - 2021
Senior Analyst, UX Design
LiveArea
2020
Senior UX Designer
Nordstrom
2018-2019
Lead UX Designer
Boeing
2018
UX Consultant
Slalom
2016-2017
Mentorship
I help emerging designers build stronger portfolios, tell better stories, and grow into thoughtful contributors.
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer
I met Pamela through IterateUX's mentorship program. She was incredibly real and helpful, asking thought provoking questions from the get go. When reviewing my portfolio, she was very clear, voicing her thoughts as she went through it and giving me many great insights on how to improve. I appreciated that she took the time to explain why things worked or didn't work in an understandable way.
Daniel Foong
UX/Product Designer
I met Pamela through the IterateUX Discord community - she very kindly took the time to review my design portfolio and gave me several useful suggestions for improvement. She also shared some other portfolio links with me for inspiration while explaining what made them more effective. It was very helpful to get her feedback and input as a designer - I really appreciated her insightful advice and guidance!
Sophia Ye
Product Designer & Engineer | Cofounder & CTO @ Levra Labs | Building Tech for Social Good | Wharton Alumna
I had the privilege of being mentored by Pamela during a UX/UI design challenge. Her valuable resources, flexibility with scheduling, and adept conflict resolution skills helped not only with progressing through the project but also with fostering a collaborative learning environment. I highly recommend Pamela as a mentor in the design field.
Ryan Christensen
Junior UX/UI Designer