JCPenney
Modernizing the Design System
JCPenney was evolving its Lincoln Design System (LDS) following years of platform inconsistency and brand instability. I was brought in to focus on the Product Detail Page (PDP)—a high-impact screen in the e-commerce funnel.
February 2022 — 6 Months
CLIENT
JCPenney
Role
Senior UX Designer
DELIVERABLES
Scalable PDP Components
Design System Patterns
Interactive Prototypes
The Challenge
JCPenney’s design team was at capacity. With a growing number of components and limited documentation, the shift toward Atomic Design was stalling. My role was to help modernize the system, reduce decision fatigue, and make the PDP scalable across thousands of product variations.
The Approach
I worked within the existing Atomic Design framework to deconstruct the PDP into flexible components. Partnering with my associate creative director, we focused on reinforcing foundational patterns, expanding the component library, and prototyping enhanced interactions.
Key Contributions
Atomic Design Foundations
I worked within the existing Atomic Design framework to create consistent, reusable elements for the PDP. My focus was on aligning new components to the system’s evolving standards—supporting scalability without introducing unnecessary complexity.
Component Library Expansion
I contributed clean, modular components that supported a range of product types. These ensured flexibility, responsive behavior, and clarity in design handoff.
Comprehensive Documentation
I created clear usage guidelines and spacing specs to reduce guesswork in implementation and improve developer confidence across breakpoints.
Customer Insight
Core Customer
Midwestern moms, JCPenney's long-time loyal shoppers, are returning thanks to the resurgence of couponing and enticing sale codes.
Core customers took to new platforms like TikTok to share their experience.
